Diversity Tech start-up Diversely raises US$550k to tackle global discrimination in hiring


With a 107% increase in D&I leadership roles within businesses since last year and a huge spike in D&I roles globally*, there has never been a greater need for impactful, accessible approaches to help teams achieve their diversity goals and strategies.

With this shift in mind, HR Tech solution Diversely launched its D&I platform earlier this year and has now closed its Pre-Seed round at US$550k, welcoming key UK and US investors on board.

Headed up by Helen McGuire and Hayley Bakker – both two-time entrepreneurs with over 25 years’ combined expertise in the field – Diversely answers the clarion call of HR professionals and recruiters in dire need of effective, scalable tools to understand, track, measure and improve the diversity of their pipelines starting at the sourcing stage.
Diversely’s own research shows that only 5% of companies are currently able to measure their progress.

Diversely’s CEO, Helen McGuire, comments; “We are at an exciting point of international growth with Diversely and it’s an honour to welcome seasoned HR, tech and recruitment professionals as angel investors into our business. These individuals are committed to positive change in hiring practices, working with us to introduce Diversely to their extensive network and advising us on our business direction.”

The HR tech solution is already working with names like Robert Walters, Ogilvy, RMI, WeNetwork and Mural across multiple regions and has incorporated in London, Amsterdam, Delaware and Singapore with global growth and remote hiring a key element of their strategy.

Diversely’s Chief Product Officer, Hayley Bakker, adds; “The product we’ve built is easily accessible and affordable for HR professionals, hiring managers and recruiters, with AI tools and a D&I dashboard that can be subscribed to together or separately. To increase scale and adoption, we are integrating with Applicant Tracking Systems and recruitment platforms like Bullhorn on a daily basis to better serve our clients.”

One of Diversely’s strategic advisors in the USA, President of Recruiting Daily William Tincup, had this to say about the direction; “Without having a North Star to follow one can easily become rudderless. What I love about Diversely is that their tech clearly helps clients set what that North Star is for them and then improve and track their progress towards it.”
And with their seed round a year away, Diversely’s newest Non-Executive Director and founder of Pure Recruitment Chris Nelson concludes; “ I am delighted to be an investor in and adviser to Diversely. Equal opportunity, pay and board room representation for women, ethnic minorities and the differently abled is still sadly lagging and at the heart of the change that needs to be made is removing inbuilt bias in the vast majority of hiring processes. Diversely is such a simple solution and a total game-changer for the hiring industry.”